The most important part of the design process
Getting your work in front of people who don’t design
Imagine a table, with your designs in the middle and the people who usually give feedback sat around it. Who are these people? Probably other designers, a product manager, sometimes stakeholders, maybe even a user or two. But how often is it someone from the customer care team, someone from HR or marketing?
As designers, we can identify when something goes against a common pattern and we are great at empathising on behalf of users. But, we’re limited in that we can’t consider everything from every angle. For example, we probably can’t see the downfalls of our design from a customer support perspective as clearly as someone who talks to customers every day.
This is why it’s important to have a diverse feedback table, filled with people from all walks of life and different departments. People who might not be experts in design theory or technique but instead will offer a unique way of approaching a problem.
Every person brings a new perspective to the table, and the more diverse that table is, the bigger the variance of opinions and viewpoints.