We wanted to find the secret sauce to becoming successful on Depop & how we could make these things feel natural for new sellers.
Coupled with the PM on my team, I hosted an informal discovery session with some of the top sellers on Depop. We found out that to increase sales, they would screenshot their shop and share it, typically to their Instagram story. In doing this, they’d leverage the following of Depop hashtags to help them draw in sales from outside the Depop ecosystem.
They felt that sharing their shop to social media brought in more traffic to their page.
In theory, it makes perfect sense, Imagine you’ve just opened a shop, or have just added new stock. If you want people to buy your items, you need to let people know..
‘Hey! I’m over here and I’ve got stuff for sale that you might like’.
It’s why ads exist right?